Webinar technology first emerged in the 1990s as a business tool and it was developed to provide multimedia streams. However, it had limited functions including interaction capability. Fast forward to 2020, the technology has developed exponentially since then. No longer do hosts and attendees need specialized software to use webinar technology nor is it a […]
Would you agree besides Google, Youtube is our next go to when we need information and/ or to learn something new? It is the internet’s second largest search engine and everyone’s favourite online video sharing platform. Youtube allows users to view, share, upload, rate, add to playlists, report, comment on videos and subscribe to other […]
What is content writing and why do we need it? Content writing is basically creating content for your business website with the purpose of attracting online visitors. It is the process of putting yourself into your target audience’s shoes, anticipating what they want to see and planning what to write to best engage with them; […]
Now that your business website is up and running with search engine optimization and etc in place, what else can business owners do to drive potential traffic and increase business turnover? Another way to constantly showcase your product or service offerings is to create an email database aka email marketing where you can “push” new […]
Many business websites have either product or service offerings and especially for the former, it will be more convenient to set up a payment gateway. Why a payment gateway? With the booming e-commerce trade and many people turning to online shopping especially during the pandemic, it is so crucial to have a payment gateway on […]
After building your business website and implementing SEO, what else can business owners do to drive potential traffic quickly? With a little budget, you can set up a Google Ads account to start your online advertising campaigns. Google Ads, formerly known as Google Adwords, is basically an online paid advertising platform where advertisers bid on […]
We see so many websites created nowadays but besides the social media platforms being used to promote the websites branding, do you know what is the important X factor that drives visitors or should I say traffic, to these websites? It is search engine optimization (SEO). In layman terms, it is the process of improving […]
Do you think it is important to build your business website? The first websites were created in the early 1990s and they were manually written in Hypertext Markup Language (HTML). It is the standard markup language for documents designed to be displayed in a web browser. It is assisted by technologies such as Cascading Style […]
Have you heard of WhatsApp Business? Would you agree besides the invention of the internet, WhatsApp is the next amazing creation? Out went the traditional messages like SMS which is more costly and has limited text length in a single text message. If you are sending SMS to a person in the same country, the […]
“Your network is your net worth”. – Porter Gale There has been so much hype about using Facebook and Instagram to build your circle of friends but how about LinkedIn? Do you know what it is about? You must be thinking, “Isn’t it the same”? Well, not exactly. Like Facebook, Instagram,Twitter and many others, LinkedIn […]