You would need to know coding to build a website but came the 2000s and websites can be built without coding since the introduction of content management systems (CMS) such as WordPress, Wix and Magento etc. It makes the business website dream possible for all of us especially the non-techie folks.
Now building your business website is as easy as eating cake and many business owners are doing it to showcase their products and services. You may ask, why do we need to build a business website?
Here are top 7 reasons why you should build your business website:
1. A website makes you look professional
Though social media is the new norm for many business owners to promote their products and services, psychologically wise; 84% of today’s consumers still think a website makes your business look more credible than companies who only promote their products and services through social media. Your business website is also the perfect wall to display any professional awards or certifications your business has. Having a company email address adds on a second layer of professionalism.
2. Attract customers through Google
As you all know, Google is our best friend when it comes to searching for any answers to the questions we have at any point of time. You might feel comfortable with the current business size but every company experiences customer turnover due to stiff competition. To ensure continued success, you will need to attract new customers and one of the best ways to do it is to make yourself visible on Google. A well-optimized website can help your business rank well on Google with search engine optimization (SEO) and attract a steady stream of new customers.
3. Showcase your products and services
You can use your business website design to give customers a good customer experience when they visit your website, imprinting your brand upon their visual senses. You can provide important information about your products and services to make sure you are attracting the right customers. For example, if you run a spa, you might want to mark any massage services that are unsuitable for pregnant women due to properties of certain essential oils so mothers to be will know which type of massage to go for when they visit your establishment.
4. Display your best reviews and testimonials
Displaying your best reviews and testimonials serve as a credibility booster and this might come in the form of personal customer testimonials. If your business has appeared or has been mentioned in popular local blogs or newspapers, it is good to feature those as this shows that your business has received public recognition. Doing this acts as a safeguard against third party review sites closing but customers will still have access to your testimonials. Now that’s definitely a very important reason to build your own business website!
5. Integrate your business website with Google Maps
Since Google is the go to search engine for any queries, it is imperative to integrate your business website with Google Maps so customers can locate you easily. A website allows you to embed maps directly into your content. Some businesses have a map embedded directly onto their home page and makes it easy for people to locate your business especially for those who are not familiar with your area. You may also include bus or train services to better guide customers.
6. Creating a website is easy peasy
Unlike the past, creating a website no longer seems daunting. You do not need to know coding because modern website builders like Wix and Squarespace have made it possible for many laymen like you and I. You can easily build an attractive and user friendly business website and even for WordPress, it has evolved and transitioned into a block editor where non techies can build a website by just dragging blocks and widgets.
7. A website ensures success in the long run
In 2020, almost 4.54 billion people use the internet; it proves that more and more people are going online, even our parents and grandparents. Without a website, your business is invisible and not known to these people. In the current digital era, not having a visible presence online is subjecting your business to high collateral damage and the probability increases as we advance further in technology. To ensure sustainability and competitive advantage, your business needs to go online.
We hope this information has motivated you to start on your business website or make improvements if you already have one especially when the odds are in your favour now with modern website builders. You can build one easily or make changes on your website within a few days and your business is ready to roll.