Marketing - Jayapal.Org

Lead Generation Collaboration – 5 Huge Advantages

Lead Generation Collaboration - 5 Advantages

In today’s business environment, it is so competitive that if you do not participate in collaboration for lead generation, it’s gonna be very challenging to gain that edge. Notice how even companies have changed to foster the collaboration culture in the office.

Traditionally, offices were built individually and everyone had their own rooms but now it has changed to an open concept and the bosses have their rooms with transparent glass panels. 86% of businesses use online collaboration for lead generation and it has a positive impact on business growth because informal collaboration can bring an enormous flow of fresh leads into your sales team.

In theory, we all know that marketing and sales teams should be aligned to produce optimal results but did you know that lack of cohesion between these 2 departments can cost organizations a minimal 10% of revenue per year, let alone lack of cohesion between all the departments?

Since we know the many benefits collaboration can bring and the business losses that can occur due to lack of cohesion, why do so many companies still struggle with collaboration?

It happens mostly due to organizational history – every single department has their own work flow and they do not like other departments to feedback on anything because it felt like “invading their territory” and past conflicts might have contributed to the current dysfunctional working relationships. So what can companies do to encourage collaboration so lead generation can become more efficient?

Here are 5 huge advantages of lead generation collaboration:

1. Social Media Connections

So many people are on social media nowadays not only for personal use but also for work. Social media does not just connect individuals, it connects their networks too. Every person in your company is a walking network of potential customers.

Allowing people to connect their accounts together via collaboration software (Slack, Trello), can bring opportunities that your sales team will literally “die for”. Eg. The deal that the sales team has been trying unsuccessfully to close might be shocked to find out that the other company’s Chief Operating Officer might be a buddy of the Customer Service Manager so having an “insider” colleague might just seal the deal.

2. How Live Questions Can Become A Research Survey

If your webinar includes a Q&A session with the audience which is generally recommended to increase engagement and build brand awareness, why not treat those questions not only as mandatory obligations to answer but also a stepping stone as research for your next webinar or marketing campaign?

The best questions are usually those which your audience found incredibly insightful and if that is the basis of great and effective communication, why not build your next webinar around them?

3. Video Presentations Can Become Evergreen Content

Here is one way where the video team and marketing team can work on collaboration. You present your TEDx talk to say, 500 guests and it works. Then you put it on the YouTube channel and it brings in 80 more. A year later, the video is still performing lead generation for you.

Are you maximizing your resources and making the most out of your content? Make sure you are combing all the leads it can reach, across all channels. This way, your content always stays evergreen and continually brings in new leads.

4. Garner Additional Feedback And Increase Lead Generation Simultaneously

At work, you are among your trusted colleagues who are also your friends. Sharing early drafts of your webinar content and how it would be available after the event, can generate a larger audience for that content easily,

Once people have chimed in their feedback or contributed ideas, they feel a sense of ownership and will share it with their social networks. Here’s what you call “killing two birds with one stone” – boosting lead generation while improving the content with their feedback.

5. Collaboration Pumps In New Ideas For Everything

Collaboration culture encourages the free flow of ideas without judgement. The morning round-ups, coffee breaks and casual conversations are known as the “light bulb cove” which contain informational cues to give you new ideas and content that will appeal to your audience, making you stand out from the competition.

In summary, lead generation collaboration is no longer optional in today’s business world. It is mandatory and building connections upon connections not only helps to bring in fresh leads but their referrals too, increasing your brand awareness and business revenue too.

Other topics –> Open Eye Meditation For Beginners – 8 Step Basic Guide

April 9, 2021/by Editor

Marketing

ClickBank Affiliate Marketing – 4 Bonus Tricks For Beginners

ClickBank is another major affiliate marketing platform besides Amazon. It is well known for becoming home to thousands of digital products like videos, e-books and software etc.

Unlike traditional affiliate marketing platforms, ClickBank serves as a marketplace for both sellers and affiliates so they can make money together without complicated paperwork hence becoming one of the main reasons why it is so popular.

Digital products tend to have very high commissions per sale and that usually means a good ClickBank offer will help you multiply the money of a 3% cut from selling a physical product off Amazon and other affiliate programs.

ClickBank is legit and safe, it is a network used by millions of affiliate marketers. They have many products and you just need to find the products you like to recommend and connect with the owner of the products.

Without further ado, let’s get into 4 bonus tricks of how ClickBank can help you as an affiliate marketer after registration:

1. Find the right product to promote

As many successful sellers would do, you need to find a solid product to promote. Something that will be a great hit with consumers and create a funnel to convert the traffic. Then you build up your traffic, optimize your funnel and once you know you are profitable (earning more than you invest), you scale accordingly.

To kickstart your probability of success, choose to promote pages that have already been optimized in order to build your sales funnels and screening offers becomes a very important part of the process. Here are 4 tips when it comes to screening offers:

Low cost initial offer with up to 3 upsells
Video sales pages and native pages (pages that are sponsored or have a lot of content)
Products with good reviews
Product gravity above 20 (it means that the page converts fairly well)

2. Build the funnel

There are a few ways to build the funnel and they include direct linking, landing page and opt in. Direct linking simply means you send people directly to the seller’s sales page but it is advisable to “engage” your target audience first before using this method. What we mean by “engage” is doing some storytelling to the target audience while moving them towards the direct link.

Eg. If you are selling a weight loss product, you can sell on becoming more confident and looking good before the product not only helps you to lose weight but also helps to detox the bad stuff out, making your body and skin look good which in turn, increases your confidence and many friends have been raving about the new change! You get the drift…

Next, the landing page approach is a web page that you create and this acts as a middleman between your product offer and the visitor. This could be a product review, video or article etc. The visitor would pop by, consume any of the content and then click on a link to get redirected to your product offer.

For opt in, you basically send your visitor to a landing page and offer them a free gift related to your product offer in exchange for their email address. You then send them the free gift and product offer (amongst other stuff that you want them to look at) via email.

3. Work on Search Engine Optimization (SEO)

I am sure many of you know by now whenever you are dealing with online content, SEO plays an important part in organic traffic even on ClickBank. SEO is the art of working on your website ranking in Google search results when users enter specific search keywords.

However, this is a long term game so it will take at least two to three months before you see your first sale if that is your main source of traffic. The process is also tedious as it requires a lot of effort and consistency in link building especially when it comes to ranking for highly competitive keywords. But once the SEO is working well, it can bring continual traffic for years with minimal effort.

4. Leverage on social media

Many businesses and individuals have turned to mainly using social media as their marketing channels. Why? Because they are free unless you really have a huge marketing budget, you can use some of their paid advertising features.

The three main marketing channels are Facebook, Instagram and YouTube. They are easy to set up and as long as you comply with their guidelines, the whole process should be pretty smooth from setting up to publishing content. You would be surprised to know that many affiliate marketers actually make a lot of money promoting products organically on these platforms.

So here is using ClickBank as another platform for your affiliate marketing. In a nutshell, you need to leverage on social media, website and/ or blog if you want to increase your chances of success as an affiliate marketer.

February 20, 2021/by Editor

Marketing

Amazon Affiliate Marketing – 3 Important Steps

Amazon affiliate program is possibly one of the most popular affiliate marketing platforms. Affiliate marketing is widely useful for people who want to earn extra income at their own pace and without reporting to a physical location. Today we are going to focus on Amazon’s affiliate program aka Amazon Associates.

Amazon Associates can be an easy way to monetize your blog or website. Creating an affiliate account is easy – simply sign up, get immediate approval and place Amazon affiliate links on your site as fast as today. When someone makes an Amazon purchase via one of your affiliate links, you will get the commission. It’s that easy!

But how do you get started? You will find a guide below, giving you the know how through 3 important steps to becoming a successful Amazon affiliate. Whether you are someone looking for a side hustle, an aspiring entrepreneur or small business owner, we hope this guide will be useful to you so let’s get going!

1. Create a blog or website

Before applying to be an Amazon affiliate, you must have an active blog, website, app or YouTube channel. It will be helpful if you have populated that site with content so it appears both active and authentic to both users and Amazon.

It is important to be able to describe the purpose of your blog or website as part of the application process so have a solid idea of why you are creating your blog or website, your target audience and how you are going to attract organic traffic.

2. Create an Amazon Associates account

Visit the Amazon Associates homepage and click “Join Now for Free”. You can either log into your existing account or you can create one if you do not own an Amazon account yet.

Begin building your account profile by clicking on “New Customer” and following the prompts to complete details like your name, address, mobile number, website address, preferred store ID, purpose of website and how you drive traffic to your website. The last step to getting account approval is via receiving a phone call from Amazon upon pressing “Call Me Now” and keying in a four digit code.

Choose your payment method and input your tax ID information. After creating your account, you will be sent to your personal Associate homepage and this is where you will find your performance dashboard. The dashboard gives you an overview of your earnings, monthly summary and total clicks.

3. Create Amazon affiliate links

Log in to your Amazon Associate account so that the link text is generated in a way that associates the product you are promoting with your account. Click and select “Product Links” so you will be taken to a page where you will be prompted to create your link.

Add the Amazon Standard Identification Number (ASIN) or do a search on Amazon for the product. ASIN is a 10-character alphanumeric code assigned to a product by Amazon for easy identification within their product catalogue. After checking that this is the product you want to promote from the search results, click the “Get Link” button and you will be able to get the Amazon affiliate link to copy to your promotions.

Do note that Amazon’s guidelines prohibit the use of affiliate link in offline promotions, emails, ebooks and PDF. Ensure you create quality content to attract high sales turnover as is the case with most online marketing and sales. Your account will be approved for 180 days and you need to make at least one sale if not your account will be closed. Re-application is allowed after you make certain adjustments to your website.

In summary, the process of setting up an Amazon affiliate account is easy and fast. As long as there is consistent quality content and effort in driving organic traffic, becoming a successful Amazon affiliate is not hard! Just keep in mind to comply with their guidelines and rules, all the best!

February 16, 2021/by Editor

Marketing

Affiliate Marketing For Beginners – 3 Great Tips

I am sure many of you heard about affiliate marketing but what exactly is it and how does it work? A lot of people say affiliate marketing is the new passive revenue stream and is probably one of most popular monetization strategies because it has a low entry bar and there are no limits to how much you can do.

Affiliate marketing is the process by which a representative aka affiliate earns a commission by marketing another person’s or company’s products. The affiliate finds a product they like to promote and upon every sale, the affiliate earns a piece of the profit. The sales are tracked via affiliate links and as an affiliate marketer, you can promote products from many companies and earn commissions from all of them.

So how does affiliate marketing work? To put it simply, the merchant gives every affiliate an individual unique link so they can track who was responsible for generating that sale. Whenever someone clicks on the unique affiliate link, a small file called a cookie is stored on their device and its main function is to help the merchant track which affiliate is the sale attributed to.

Affiliate marketing is a convenient and flexible “side hustle” where you can work from home and don’t require much or very little capital to start. You can totally work at your own pace and do not need to deal with customer complaints as all these will be handled by the sellers. Pretty ideal, right?

So without further ado, let’s go into the first 3 steps on how you can start with affiliate marketing:

1. Decide on the platform

Theoretically, you can do affiliate marketing on any platform but it is recommended that you choose one that you are comfortable with. Two of the easier ways to build your audience and have better affiliate sales are through blogging and YouTube.

Previously, we did talk about blog monetization and it only costs as low as 3 dollars per month to use a web hosting service. Starting a blog has never been so easy with many free platforms and tutorials provided online which can be found readily. Once the blog site is up, you just need to optimize on the search engine optimization (SEO).

YouTube wise, you will need to create and upload content. It is a free platform which makes it ideal for many people be it affiliate marketers or influencers etc. Optimize your videos for SEO and include affiliate links in your video description. You will need to disclose the fact about including affiliate links mainly for 2 reasons – The Federal Trade Commission (FTC) is responsible for making sure businesses follow ethical practices and it is advisable to practice transparency with your target audience.

When you disclose you will be making a commission from the affiliate marketing links, you are letting your audience know you are making money from their purchase but it will cost them nothing. The reason is to build trust and most people would rather be aware that someone is getting paid when they click on that specific link.

2. Pick your niche

There are so many blogs nowadays and you know you are just 1 of the many bloggers out there – in short, stiff competition. According to statistics, there are more than 500 million blogs worldwide so to stand out from the crowd, the best option is to write about your niche.

For some of us, we are clear on specific things we are good at. Eg. Real Estate Investment. So this will be your niche. Maybe you are a generalist aka Jack of all trades and you can’t really decide, choose the niche based on your passion instead by narrowing down the specs further. Eg. Baking. Many people are good at baking so how do you stand out?

You might want to take some time to ponder, you have baked so many yummy cakes and pastries before but what do you enjoy baking the most? It could be macarons and so your niche will be about baking macarons. Choose a topic that focuses on a specific category so it can help you build a more focused audience and rank potentially higher in search engines.

3. Join affiliate programs

There are a few types of affiliate programs to choose from. There are those for niche products with high payouts, products with low payouts but mass appeal and products with mass appeal but high payouts.

Eg. ConvertKit’s affiliate program gives a payout of almost $700 per month if you send 80 customers to them. However, as they sell CRM software for small business owners, the niche product limits the pool of buyers. There tends to be higher competition for affiliate marketing programs with high payouts so if you are a newbie, it is probably advisable to join this type of program when you have built a following.

For newbies, it is good to start on affiliate marketing programs that offer products with low payouts but mass appeal. Eg. Amazon – you can earn up to 10% commission on almost anything that sells on Amazon. The redeeming quality is that these programs usually offer tons of products to sell and you earn commissions based on the total purchase value rather than the product you recommended. How cool is that?

The last type of affiliate marketing program with mass appeal but high payouts usually are products like credit cards. Almost everyone you know will need or own a credit card and most people stay with the company for years! The disadvantage is that they usually attract experienced affiliate marketers with deep pockets and some of them use high level spammy tactics that you just can’t compete with so it is not advisable for newbies until you have gained certain success then you can scale accordingly.

In conclusion, after you have decided on the type of affiliate marketing and set your site up, you are ready to start on your new revenue stream! With consistency, quality content and well planned execution, you will see the results in due time.

February 8, 2021/by Editor

Marketing

Monetize Your Webinar – 4 Best Strategies

Webinars are everywhere nowadays and you must be wondering how do those presenters make money from them? It seems wherever you scroll through Facebook or Google etc, a webinar ad or invitation pops up.

They are a cost effective way to showcase your value proposition and generate qualified leads for your business. In pre-COVID days, events were an effective way to build brand awareness but with the evolution of technology and consumer behaviour, the pandemic brought a boost in the use of webinars for many companies including government bodies and Zoom became famous overnight.

Now that everyone has shifted to hosting meetings and events online, many businesses are looking for ways to monetize their webinars to generate sales revenue and create a healthy growth pipeline. So how do you make money? Let me share 4 best strategies to help you on this journey:

1. Paid sponsorships

Similar to in-person events, this is where a third party pays to sponsor your webinar. Sponsored webinars usually provide advertising for the sponsor, opportunities for guest speakers, special offers or swag (Stuff We All Get) for your attendees so as to amplify their brand awareness and message to your target audience.

Sponsors will normally provide all of the necessary marketing assets but your team will still need to do all of the preparation work and host the event. You are also responsible for reporting to the sponsors on the KPIs (Key Performance Indicators) and results so they know the effectiveness of the event.

You can have multiple sponsors but be sure to provide sufficient value to them without compromising the quality and integrity of webinar experience for your target audience. This way, the webinar can be truly successful in terms of branding, engagement and growing your following.

2. Registration fees

Implementing registration fees are a great way to monetize when you have high profile presenters or influential speakers on the specific topic and people are actually willing to pay as long as they see the value in what is being presented. The higher the price of entry, the more value that needs to be offered to attendees.

This option is frequently used in the academic world where people are learning a new skill, acquiring personal or professional knowledge from the experts who have established their authority or branding on the specific topics.

You just need to integrate a payment option at the point of registration with any martech webinar platform and you are ready to go! The process should be easy and hassle free so attendees can do the registration in a jiffy. Just be sure to check about this functionality before signing a contract with your webinar provider if you plan to monetize your webinars.

3. Third party presenter

This happens when a third party wants to present the webinar content to your target audience. It is a great way to generate some revenue while reducing your team workload.

When a third party presenter is involved, it helps to position them as a voice of authority on the topic to your target audience. It is highly beneficial to you because you are able to create the desired revenue stream while reducing the amount of resources invested into preparation and hosting.

You might still need to provide the script and presentation slides but you will not need to source for, prepare or pay guest speakers to present your content. It is advisable to schedule a full rehearsal with the presenting company to make sure everything runs smoothly throughout the event.

4. Sell access to replays

This actually works whether you are hosting a free or paid webinar. Because most of the time, people will either ask for access to a replay due to not being able to attend the webinar at that particular time as they have hectic schedules or they like to take more notes as a revision.

However, for paid webinars, you usually need to give more value than a free version. Eg. You might want to include preparation assignments, worksheets, more useful links, practical tips and industry “secrets” so attendees will know the difference between a free webinar and a paid one. Attendees who register for the paid version can have a free 30 minute consultation with you, this is usually quite effective as many businesses actually need proper advice on what is the next step or some redirection.

You can sell single replays or even lifetime access. It is advisable to start with a lower pricing and increase accordingly due to your branding, market demand and consumer behaviour. It is always better to have more people on a lower priced webinar than very few for a higher priced one.

So there you go, these are some highly used methods for monetizing your webinar due to their simplicity and popularity. Everything is done online and you would have saved a lot of time and overhead costs in terms of event space, advertising banners and etc. All the best in webinar monetization!

February 6, 2021/by Editor

Marketing

YouTube Monetization – 4 Popular Blueprints

YouTube monetization is one of the highly popular monetization platforms as it is the go to platform for all sorts of videos. You see many people going to YouTube videos be it for cooking, baking, music fitness and etc. Either you are the one uploading the videos or you are the one watching the videos. More and more people are doing YouTube monetization but is it really that easy?

You will realise that those with massive following are the people who have started long ago but does it mean you will lose out? Absolutely not! It takes time and patience to build a following and to monetize the content you create but there are some key steps you can take.

We have taken the time to break it down into digestible tidbits for you so you can figure out more easily on how to make money on YouTube and gain a basic understanding of YouTube monetization.

Just like many monetization platforms, you may need to tap on multiple revenue streams as relying on ads has its own limitations. You will need to build your following first with the target audience and videos will need to be posted at least once every week to keep people engaged and not forget about your channel. You also need people to comment, like, subscribe and share your content.

Just like Facebook where they have a training program for advertising partners, Youtube monetization has a similar program called Youtube Partner Program (YPP). Only certain countries are allowed to monetize Youtube due to international laws and you can check out the list here. These are 4 popular blueprints for beginners or for people with some following:

1. Become an affiliate and review products

If you are a newbie, you can start associating with brands and earn commission by reviewing their products that are relevant or appeal to your target audience. If you already have some following, you can go for sponsorships instead.

You can sign up for affiliate programs as many of them have a low entry bar. You just need to promote them by sharing your unique affiliate link in the video description. It is important to stay transparent with your audience so your relationship with them is not affected while doing YouTube monetization.

2. Create an AdSense account

Adsense is Google’s way of paying you for helping their business grow and for selling ad space. As Google owns Youtube, AdSense will aggregate your views monthly and deposit funds to your bank account directly on the 21st of every month.

If you already have an AdSense account, you can just connect it to your channel for Youtube monetization or simply set up one if you do not have it yet. You can only link one AdSense account to your channel so if you have multiple channels, you will need to create separate AdSense accounts.

AdSense is a major slice of the YouTube pie so you need to make sure that your videos are either corporate friendly or so viral that they are considered as a source of exposure for brand awareness.

3. Sell branded merchandise

This is suitable for people who already have a following and are part of YPP. You can get access to the merchandise shelf and related features if you meet the eligibility criteria. The minimum entry requirement is 10,000 subscribers.

The shelf allows you to display up to 12 items below your channel description and YouTube also allows you to promote your verified site through cards after you have associated it with your channel. You may like to consider setting up an ecommerce store on platforms like Shopify which gives your target audience a personalized shopping experience.

4. Sell online courses

If you are educating your target audience through your videos, especially professional skills, then you already have a good opportunity to maximizing YouTube monetization. You can teach your expertise through a series of videos by giving some pointers and package into online courses into your video. Subscribers can sign up for the courses and get the full stack of information via classes.

Always teach about your expertise because your confidence, knowledge and experience will naturally show through your videos, just like a guru. Other digital information products such as ebooks, templates and downloadables etc are also great selling courses.

In summary, there are many ways to monetize your Youtube channel and these are some of the easier and hassle free steps especially for newbies. Most importantly, have fun doing the videos and connect with your audience! Monetization comes after you have gained some engagement.

February 4, 2021/by Editor

Marketing

Blog Monetization – 5 Effective Strategies

With today’s technology and affordability, blog monetization has never been easier. When blogging just started in the 2000s, creating a website probably would cost thousands of dollars for a basic one and tens of thousands for a more decent looking website. Not to mention, it would cost money to maintain the website and blog monetization was just as difficult.

Back then, you need to have knowledge of Hypertext Markup Language (HTML) which is basically coding to set up a website but now, there are many free blogging platforms where you can set up a blog easily with no coding knowledge. Just drag and drop the design templates, easy peasy! All you need is a web host and it doesn’t cost a bomb, the cost can be as low as three dollars per month. Once you set up the framework, your blog is ready to go!

According to ConvertKit’s blogging report in 2017, pro bloggers made an average profit of $138,064 the past year and amateur bloggers made only $9,497. The latter formed 86% of those who were surveyed. Blog monetization doesn’t sound that promising right?

Because many of us just want to be our own boss and hope to quit the daily grind of a 9-to-5 job one day. So how do we make money from blogging?

Here are 5 proven strategies to help you see the money coming in:

1. Write about your niche

One of the easiest ways to blog monetization is to write topics about your niche. Because you are already an expert in that specific area of knowledge and skills, you don’t need to do much research and when you blog about your expertise, this will flow naturally into your writing which speaks volumes about your authority on the topics.

Businesses are always on the lookout for people who can create content to catalyze their marketing efforts so they can reap maximum results and there is nobody better than the one who is actually experienced which is you! Eg. If you are working as a paralegal, you would probably know about the various laws and regulations. The fact you are working with lawyers on a daily basis sharpens your knowledge and you can set up a blog to write about advice or tips people can use when they are faced with some law-related issues.

2. Sell online courses

Another profitable way is to create and sell online courses. The beginning is always hard but the truth is, you don’t need many leads or customers to make money with your first online course. Start small and scale accordingly when it comes to blog monetization.

People like buying courses even then they can find the same information for free because they like structure and convenience. Online courses are usually focused on a specific topic and they are organized like modules. So you create them and you will be surprised that people are willing to pay for them as online courses have a higher perceived value especially when your target audience knows you spent a lot of time creating them.

3. Offer sponsored content

Media companies like The Dodo and Buzzfeed produce daily content on social media as well as make money by helping other brands do it too. Brands will collaborate with them in the video production and analytics team, following their successful formula for virality.

Media companies also distribute this sponsored content to their massive social media and website followings. Due to the similarity in content, the target audience will enjoy reading it, exposing their clients to a new and engaged viewership, thereby boosting their followings and engagement. As a result, huge dividends are being paid. It might seem a little more tedious than the rest but the money is worth it. Definitely one of the most effective blog monetization strategies out there!

4. Sell ebooks

Ebooks are one of the most popular ways to blog monetization. If you are already writing about your niche, you can develop an ebook which is in your niche like a know how guide or something that is affiliated with your niche. Eg. If you are like a Masterchef and you are already writing about your cooking recipes, you can dive further into baking recipes or photography.

Insta-worthy photos are always recommended for blogs especially when it comes to food, travel and fashion blogs. Many people struggle with taking good photos so you can create an ebook on cooking with photography, creating “live” lessons which will produce a healthy profit. You can also build a sales funnel which is an online marketing term for an automated multi-step sales process, selling your ebook on autopilot.

5. Display advertising

There’s a lot of hate when it comes to display ads in the blogosphere. Many people think that it’s a bad blog monetization strategy because there is very little income you can make from it. In most cases, they are right but there’s a reason why display ads are still popular despite the bad press.

Because display ads work and are the fastest, if not the most profitable way to start monetizing a website. This is actually a common start for many bloggers and they use display ads until they can find better blog monetization strategies. As the saying goes, “Greatness can come from small beginnings.” ― Kamlesh Mishra

In summary, there are many ways to explore when it comes to blog monetization and most bloggers usually go through some trial and error to see what works the best for them. With good content and continuous analytics, you will discover your best blog monetization strategy in due time.

February 1, 2021/by Editor

Marketing

LinkedIn Monetization – 6 Best Practices

Did you know that LinkedIn monetization is possible? Though it is mostly a business network, it is not only for making “connections” but also for monetization too. It works especially for people with an established business or brand.

If you are a LinkedIn professional user, most likely you have built many connections or at least your branding. For newbies who just started or do not have much experience, there are a few things you need to do first before even thinking about LinkedIn monetization.

So let’s start on preparing for monetization like any well-trained soldier will do before going into LinkedIn “battle mode” aka making money moves. As the saying goes, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln

3 STEPS TO PREPARING FOR MONETIZATION

1. Build up your LinkedIn profile

No business success happens overnight without hard work, time and persistence. Likewise, the same applies to building your LinkedIn profile. When you open an account on LinkedIn, make sure to complete your profile as much as possible.

Eg. Include a professional and recent insta-worthy picture of yourself and filling out the professional portfolio section. A portfolio is more than a resume, it proves your achievements and experience. Start with posting one post every morning and depending on your business or branding objective, it might be advisable for you to use a scheduling tool to help you schedule an entire week’s worth of posts in advance.

2. Tell your brand story

Your LinkedIn profile can’t look like you are willing to take any opportunity or offer that comes your way. You need to create a clear and simple brand story about yourself. Eg. The mission statement and core values for yourself and your business.

By doing this, you are showing to people that have already carved out a career and are moving to accomplish that next big goal in your life. Remember to add your LinkedIn badge to your company website wherever you are describing your mission statement and be sure to feature any positive customer reviews you have.

3. Form “connections”

You probably ignored many of those “invitation to connect on LinkedIn” emails or suggested connections to add to your network in your notifications. Well, time to stop doing that and start making connections! The more connections you have and the more you interact with them, the stronger your LinkedIn network will be and better success rate on LinkedIn monetization too.

Why? Whereas it is important to write and solicit recommendations like the “endorsed skills” type, it is better to have the actual written recommendations to appear on your profile. These help to prove that you are a trustworthy professional and you have amicable relationships with former and current colleagues.

Now let’s move on to the next stage of LinkedIn monetization, which is what you have been waiting for!

3 STEPS TO MAKE MONEY

4. Offer consulting services

If you have a particular niche or area of expertise, make sure your LinkedIn connections know that you offer consulting services. Do not think this is something you can overlook – many people actually make plenty of extra income every month just by talking to other businesses or entrepreneurs about their expertise.

This is how LinkedIn monetization can help you greatly – it is just like having another income stream without the stress. After all, it is mainly talking about your expertise. Taking this route only means you need to ensure it is fully integrated into your brand as if this is your core business. You don’t want anyone to think you are doing consulting services as a side hustle because you need that extra little income.

5. Leverage on your best selling product or service

There are a number of ways to LinkedIn monetization but the easiest way is to often create a best selling product. Many people choose to create information products such as motivational guides to success or the know how manuals on their expertise.

Information products are awesome money generators because they can be sold digitally. Eg. Ebooks, webinars and etc. What’s more, they do not cost much to manufacture and do not take up physical space at all! Sending information products digitally is as easy as sending an email.

Other best selling products include hardcopy books and products related to your business. Eg. If you sell insurance, make sure people can buy your product online by clicking to your website from your LinkedIn profile. One important tip is to use Targeted Recommendation Ads to promote certain products or services.

6. Affiliate marketing

This is a highly popular method of making extra income and that is affiliate marketing. Meaning you help to advertise or promote another company’s product or service in exchange for commission which is usually a certain percentage of the sales that come in due to your recommendation.

Two tips for promoting affiliate products on LinkedIn – Go into your groups to answer some questions with relevant affiliate marketing review posts and post your affiliate posts in your Publications section.

In conclusion, these are a few ways to make money from LinkedIn to fund your business or other branding objectives etc. With consistent posting and time, LinkedIn monetization is just around the corner!

January 30, 2021/by Editor

Marketing

Instagram – 4 Incredible Ways To Make Money

Instagram is becoming not only a social platform for sharing personal travel and food experiences etc but has also become a popular platform for businesses to market their products and services especially for the e-commerce industry.

The pandemic in 2020 has brought forth a surge in e-commerce and revenue in the eCommerce market is projected to reach US$2,793m in 2021. Instagram is like a quick touch and go trending social media platform where you can catch the latest trends very quickly from the short content and your eyes are treated to a visual feast whenever you scroll down your mobile.

From Instagram Stories to IGTV (Instagram TV), to setting up virtual storefronts and having “fans” to be able to tip their favourite influencers, there are many ways you can make money on Instagram. Here are 4 ways that can help you monetize your Instagram account.

1. Sell products

When Instagram shopping just started, it was basically tagging products in your posts and linking them to your website where users could make a purchase. Today, it consists of several features bundled in a single package.

You can add Shopping Tags to highlight products in your organic Instagram posts which include photo, video and carousel posts. You can feature up to 5 products per image or video post and up to 20 products on multi-image carousel posts.

When a user taps a Shopping Tag on your post, they will be taken to a product description page where all the details can be seen – product image, description, price and a link where they will be taken to your website directly to purchase the product.

You can also tag products in Instagram Stories using the Shopping Sticker. Stories can feature one product sticker per story. What’s more, you can change the colour and text of product stickers to suit your branding!

2. Teach people your skills

People usually follow someone on Instagram for a reason. They share similar interests and passions as you, love your content and look forward to learn from you. So why not teach them to be like you by showing your skills and sharing your knowledge?

There is a huge payoff in creating information products because people always appreciate information and skills that can add value to their personal or professional lives.

Alternatively, you can consider becoming an Instagram marketing expert and help budding entrepreneurs or creators to improve their branding. Since you have the expertise, why not use it to your advantage and help people at the same time? Take your knowledge and become a social media consultant or write and sell ebooks to make money on Instagram.

3. Product placement videos

Product placements have been around since vlogging started in the 2000s and it simply means creating a video that shows you using a product and earning some money for advertising it.

Product video tutorials, DIYs (Do It Yourself), testimonials or even wacky shorts are some of the ideas you can use for producing such videos. You can choose to either do this with normal videos or Instagram Stories.

However, if you want to catch the attention of your target audience, it is more advisable to give IGTV a shot. A lot of brands actually use IGTV to scout for the creators or influencers they want to work with so you should make full use of this feature and opportunity.

4. Subscriptions and memberships

People love to be part of a like-minded community especially when it provides them with some exclusive knowledge or expertise they can’t gain elsewhere. Eg. Chris Ducker runs the YouPreneur community and charges around $60 a month for access.

Through their online content, weekly podcasts, exclusive live events and online mastermind community, they are the number one resource for many entrepreneurs worldwide. Selling subscriptions and memberships are your opportunity to offer the exclusive know-how and make extra income by doing so.

In conclusion, we hope this has opened up more revenue-generating ideas for you be it whether you are an individual wanting to make some extra income or entrepreneurs who want to increase their brand awareness and of course, get some business growth too! Have fun monetizing your Instagram account!

January 28, 2021/by Editor

Marketing

Facebook Monetization – 4 Awesome Ideas

Facebook is no stranger to all of us but it is not just a social media platform. If you have a Facebook page with some level of following; it doesn’t matter whether you have a website, there are many ways to monetize or make money from it. In short, Facebook monetization is possible.

Truth be told – it is easier to start from a Facebook page with many followers and monetize a website rather than start a website and try to build a Facebook page with great following.

So what exactly does Facebook monetization mean? It basically means making money from something of value you provide to your target audience. Whether it is selling clothes, online courses or even professional services – if you are making money from it, it is considered a form of Facebook monetization.

There are various ways you can use Facebook to monetize your products or services; Facebook page, Facebook group or Facebook ads. However, we are going to focus on how you can monetize your Facebook page today.

Time and again, we hear of companies suddenly gaining popularity or success on Facebook overnight but what we don’t often see is that a lot of hard work and time went into building a huge following before launching their product or service.

It is important to note that in order to build a Facebook page, you must be willing to invest time, effort and money too. Facebook monetization has become a pay-to-play network and if you want to make sure that your content goes to your target audience, you must be ready to pay for Facebook advertising before you see the sales coming in.

Facebook monetization might not be available for everyone as Facebook has laid down some strict criteria due to control against scammers etc. Make sure you read through their guidelines before choosing to monetize your products or services so as not to infringe on any rules. Enough said about the theory and legalities – let’s move on to how you can do Facebook monetization, particularly your Facebook page. Here are 4 awesome ideas to get you started:

1. Sell digital content

If you have an area of expertise aka your niche, there is no reason why you can’t use it to sell digital content to your Facebook followers. With the lack of physical space and convenience, many consumers have turned to buying ebooks.

Eg. You are good and into preparing healthy food because you love to lead a healthy lifestyle so you can actually sell healthy recipe books.

Digital products are low cost and are easy to maintain as a result of being an information product. Unlike physical products, you do not need to worry about parcels getting lost or shipment delays etc.

You have total control over how the products are going to be delivered and you do not need to fret about the products going out of stock. You can even give it away as a freebie to those who join your community as to incentivize them into a subscription-based model where you can continually connect with them and monetize your audience, without any restrictions in reach from Facebook’s algorithms.

2. Sell online courses

With evolving consumer behaviour and advancing technology, many people are turning to taking courses online because it doesn’t limit them to a physical location or timing. Furthermore, most courses have lifetime access so it makes online learning even easier as users can go back online for a refresher anytime they want.

The pandemic has made online learning a boom! Whether it is taking pilates classes or joining a unique niche community, there is enough pie for everyone to take advantage of and earn money via Facebook monetization.

Keeping this objective in mind, adding an online course or private member community subscription can be a great way to monetize your Facebook following. Furthermore, this creates a recurring revenue stream unlike selling a product where the consumer only buys once. Your target audience basically spends on their membership every month.

3. Sell products

Dropshipping is a very popular concept with many people becoming e-commerce sellers because you do not need to have a physical store to keep your products or merchandise.

It is a method where the seller uses third parties to produce, pack and ship the product directly to their customers. Whether you are selling accessories or t-shirts, you would be likely to find a dropshipper that covers the entire supply chain so all you need to do is market the product to your target audience.

This is also a low cost investment where you only need to pay when products are sold. If branded well, the physical product serves as an additional marketing channel for your Facebook page. As the product buyers and their friends continually see your branding, the product becomes the “face” or billboard for your Facebook page and Facebook monetization occurs as an automatic result.

4. Sell your service

If you have grown your following to a decent level, why not sell this ability as a service? There are many small and medium sized businesses that would love to build their social media presence but do not have the knowledge or experience to do so. That is where you can come in to help them because you have that knowledge and the following to prove it.

Usually within the influencer community, you would get to know other influencers too and that is also where pulling ranks or collaborating with your fellow influencers will help too. When combined together, you can create significant influence over specific communities. Whether you are a micro influencer or macro one, there is no doubt a business with a smaller following would need your help.

In summary, Rome is not built overnight and the same applies to building your Facebook following and Facebook monetization. Launching a product or service without a readily available audience can prove to be very challenging. Competition is stiff nowadays because people have had more options than ever before. The key to success is perseverance and consistency – building a loyal audience who trusts in you and believes in what you offer. All the best to monetization!

January 25, 2021/by Editor