I am sure many of you are familiar with what a blog is but wait, didn’t we cover that already? Isn’t content writing the same as blog writing? Well, kinda but yet they are subtly different.
Content writing is much broader and it is basically writing about any topic given by a client to meet their specific business goals and that covers a large range of topics. The content can be used to educate, entertain or tease whichever the objective is. Its main purpose is to give value-added information to readers.
Blog writing or blogging as it is commonly known, is more of a personal diary, journaling regularly about the latest happenings in one’s life. It refers to writing, photography and other media that are self-published online.
Blog writing started as an opportunity for individuals to write diary-style entries and to share with the world about their personal interests and experiences. This has since become a new trend that is being incorporated into many company websites.
Why? Because consumer behaviour is evolving at an unprecedented rate and with advancing technology like Google, social media and e-commerce, it is no wonder blog writing has become a necessary new norm for businesses.
Consumers are getting more tech-savvy and with the social media wave, they search for information online before making a checklist or an informed decision on shopping, food and even professional services etc.
“But I am not sure what to write and whether the content is good…” Fret not, you came to the right place! Here are 3 essential tips to get you started on blog writing:
1. Set up the blog
Nowadays you don’t need to know Hypertext Markup Language (HTML) code to start a blog. There are many free blogging sites which you can use to start blog writing and they even come with themes and templates. Basically it is just a few simple clicks of choosing your preferred blog “look” and tada, you have your very own blog in a jiffy!
It all depends on your objectives – whether they are purely for personal pleasure, for business or maybe, a mixture of both. If you want to retain control and maintain a professional image, do consider investing in a domain name and a hosting service. You can install your preferred content management system on your host if you do not wish to create the whole website from scratch.
2. Find your niche
It might sound cool to write whatever is trending right now but I would suggest that you sit down for a while and ponder about what are the topics that really interest you.
What have you always been interested in since you were a child or what do you turn to as your stress outlet when you feel down? What do you feel most passionate about? These will form your niche in blog writing.
Eg. I have always been interested in reading because I believe that knowledge is a great source of power. When you have the necessary information at your fingertips, you can make better decisions about life in general.
Meditation is something I practice often and it helps me a lot especially during challenging times. A conscious method I use to bring back my focus and inner calm. Combined with the knowledge and experience accumulated over the years, it helps me harness creative solutions and actions to take for the needed hour.
3. Promote your blog
Creating a well-designed blog and writing great content is merely the tip of the iceberg. In order to get visitors aka organic traffic to your blog, you would need to spend some time promoting it and the effort needs to be consistent.
Ideally, you should blog as often as possible because the more you blog, the more organic traffic you will have due to optimized content. Especially for blogging newbies, it is important to build your personal brand through the blog content.
You can alert your inner circle like family and friends. It is also a way to gather constructive feedback about your blog writing. At the same time, be active on social media and post a link to your blog so readers can take a look. Be a giver of information too by posting relevant links or news that you think they might be interested in.
So there you have it! In summary, we hope that blogging not only helps you unleash your inner creative geek but also open up new avenues of connections too. With consistency, your passion will show through the blog content and branding is just a matter of time.